Red Bull Mind Meld - 3D Video Mapping the Intercontinental Hotel @ Ultra Music Festival 2012
For this year’s Ultra Music Festival, Red Bull tasked Integrated Visions Productions with producing a massive projection mapped installation on the side of the iconic Intercontinental Hotel adjacent to the Festival’s location in Miami’s Bayfront Park. The resulting projections covered approximately 20,000 square feet of the 366’ tall hotel’s north facade.
Integrated Visions created more than 30 custom 3D animation modules, integrating cultural and extreme sports footage from the Red Bull content pool into the projections. SenovvA, the technical solutions and production company that provided gear for the recent Oscars telecast, managed the projection.