Com va la vida, Video Mapping TV3
In 20011, TV3 produced two very special interviews featuring the scientist and broadcaster
Eduard Punset and the presenter and humourist Andreu Buenafuente. The programmes,
which generated considerable expectation and required a significant investment, consisted of
conversations between Punset and Buenafuente about a range of issues concerning everyday
life set against a video mapping projection of almost 100 m2.
Tigrelab was chosen to develop the contents of the backdrop, an audiovisual “wall” 24 metres
wide and 3.5 metres high. This reactive and continuously changing scene allowed the two men
to continue to talk comfortably whilst they were taken from place to place…from a modernist
library, to a New York building, to being surrounded by a futurist mesh created using images of
Words like love, city, brain, future formed the basis of the production that was accompanied by
live conversation. A total of 20 different spaces were created. The programme was recorded
in front of a studio audience for subsequent broadcast, allowing Buenafuente and Punset to
talk freely whilst the producer “transported” them to different scenes based on where their
conversation took them.
Tigrelab proposed an audio-reactive backdrop developed by WeLoveCode using Processing.
The system was reactive, allowing for the images to change depending on what was being
said. This broke new ground in the field of interactive set design for television. The image was
divided into two parts that were connected to left-right stereo audio, one side for each of the
The technical department created the montage for the projection and management of the
video mapping using three Barco FLM 20K HD projectors and the WatchOut 5 program,
offering considerable flexibility to the producer.
The critically acclaimed programmes were a great success, with an audience share of 22.5%.
Video Mapping: Tigrelab (tigrelab.com)
Tigrelab team: Javier Pinto / Mathieu Felix / Federico Gonzalez / Fritz Gnad
Production TV3 / Tigrelab
Audio-Reactive application: WeLoveCode
Mapping Technic: Area Técnica
Director TV3 Pauli Subirà
Production TV3 Txari Sancho / Diana Dominguez
Set Design Santi Traïd
Editing Erik Berlin